Sydney.
We're now starting the post-lunch session here at the Australasian Media & Broadcasting Congress. The speaker is Tony Surtees, CEO of Australian regional broadcaster Prime's digital arm iPrime. He begins by noting that complacency is the enemy of innovation - and for that reason, starting new businesses during times of recession is actually very appropriate, as this added pressure means that complacency goes away.

By way of a very funny video from Bring the Love Back, Tony suggests that consumers have changed, but advertisers haven't. Time investment and advertising spend on different media no longer match - online advertising significantly lags behind take-up, while newspaper advertising remains significantly above circulation figures. Additionally, of course, people increasingly multitask (especially also between TV and online). Each time new media are introduced, we begin consuming them, but we consume them in multiple, different ways.

Sydney.
The next speaker here at the Australasian Media & Broadcasting Congress is Gerry Gouy, Commercial Director for International Digital Media at MTV Networks. He begins by saying that today, there is no digital media any more - there is only media. Convergence is here - not for everyone, but for many.

Big media companies have been guilty of siloing media into old and new - so why the tipping point now? Gerry says that there has been a rapid shift of TV online, ubiquitous high-speed broadband (well, outside of Australia, at least...), a drop in broadcast media ad sales, and a simultaneous growth in online advertising (and here especially search and video ads).

Sydney.
We're in the next session at the Australasian Media & Broadcasting Congress now, with Robbee Minicola from Hybrid Television Services. She begins with a story about her grandmother sharing her recipes (giving away IP) - but the question remains: can you actually follow the recipes the way she can? The same is true in the television field, and Robbee says that 'TV is the new black'.

Watching television, users are mostly in a passive, lean-back state - focussed, relaxed, and easy to intrigue. This is critical to how content and services are delivered through the TV. But is a TV a TV any more? Today, TVs can be used to play games, download content, browse the Internet - when before, TV was drama, news, and sport, today its potential is virtually unlimited. Broadcasters must stop working with a narrowcast view of TV.

Sydney.
I've travelled south for the Australasian Media & Broadcasting Congress, at which I'll speak tomorrow. Arriving this morning I've missed the opening keynote, but I'll try and blog as much as I can of the rest of the proceedings.

So, we start with a panel by Australia media industry leaders. Michael Anderson from Austereo begins by talking about the launch of digital radio, which he sees as an enhancement to what radio does - no longer something significantly new as it's taken so long to launch in Australia, but a useful addition nonetheless. He suggests that in the US Internet radio has not yet been a success - it is nigh anemic, and largely a failure, he says. The industry there is trying to grow through cost-cutting. The UK isn't much better, and Australia is in fact ahead of most other nations in terms of its digital radio market.

Today I've started sending out calls for submissions to the 2009 conference of the Australia/New Zealand Communication Association, which will take place in Brisbane on 8-10 July 2009. We are calling for paper submissions for the conference overall, and for the Digital and Social Media stream in particular. For more information about the conference, a full list of all conference streams, and to submit your papers, please see the conference Website at http://www.anzca09.org/.

Digital and Social Media conference stream

ANZCA09: Communication, Creativity and Global Citizenship

8-10 July 2009
QUT Creative Industries Precinct, Brisbane, Australia
Stream convenors: Axel Bruns, Creative Industries Faculty, QUT / Teresa Rizzo, AFTRS

Copenhagen.
We're now starting the second keynote here at the AoIR 2008 conference in Copenhagen, by Rich Ling. He begins by asking how technology has become part of the 'social woodwork', how it is being domesticated. The Internet, he suggests, is actually a quasi-broadcast medium, in spite of rhetoric to the contrary - a one-to-many metaphor holds sway for many of its services (excepting email, of course, but certainly this applies for many Websites).

Mobiles, by contrast, are a point-to-point form of communication - SMS and mobile voice communications account for the vast majority of usage, and the mobile telephone enables individual (rather than geographically fixed) addressability. Mobile phone communication is also a relatively intimate form of communication - and while new phones and new services may change this, most people use relatively old and limited phones which do not cope with such services particularly well (the most popular phone in Norway, for example, belongs to a now discontinued and comparatively ancient line of phones).

Ross Priory, Scotland.
The last presentation here at ICE 3 is a group act by Bruce Ingraham, Gráinne Conole, Chris Jones, and George Roberts, who have also set up a group blog in preparation for this talk, which some of us have already contributed to. Their focus is especially on scholarly communication through new media environments - and they begin by noting that unfortunately few ICErs did respond to their original blog-based challenge, which in itself provides some insight on the extent to which scholarly discourses have changed so far. Why is this so - are the topics available too dull; is there too little time available to participate in such environments; or are emerging new media not suited to scholarly discourse (which could also mean that scholarly discourse is unsuited to the modern world, however). If we are not professing our disciplines to one another using such new media environments, however, how can we enocurage our students to do so? If we do not do so, then who will - the people formerly known as students?