The final presenter in this AoIR 2013 session (and thus, the final presenter this year!) is Hazel Kwon, whose aim is to better understand the flows of communication on social media during protests. Her frame of research in this is Emergent Norm Theory, whose emphasis is on the rapid and transformative potential of word of mouth on collective behaviours. This is a process of diffusion for a collective identity.
Protests can be understood as collective behaviours. They may be prompted by the circulation of rumours, which are characterised by the informal and improvised circulation of situational information; gradually, key themes …











