"Every Home Is Wired":
2 -- The Progressive Rock Subculture and the Net
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The Medium and the Message
This homology between the Prog and Internet subcultures does not mean that all Prog fans will necessarily end up on the Net, or that all Net users are closet Prog fans, of course. It explains, however, why as a medium the Internet has been a particularly well-prepared site for the Progressive Rock community's fora of interaction that will be analysed in the next section. Bit 58
If the ways of thinking, world view, and ideology especially of the early users of the Internet were inscribed by them into its structures, their medium, in McLuhan's terms, became their message: "the ground of any technology is both the situation that gives rise to it as well as the whole environment (medium) of services and disservices that the technology brings with it. These are the side effects, and they impose themselves haphazardly as a new form of culture. The medium is the message" (McLuhan & Powers 6). That message, then (among others one of egalitarianism, and multilateral access and participation), has in turn attracted similar-minded users, including the Prog community. Similarly, there also appear to be "semantic connections between specific musical types and techniques, and specific social groups and positions" (Middleton 237), so that the music of Prog and the forms of interaction amongst its community must also be regarded as closely correlated. Bit 59
Additionally, "cultures or people's identities are not 'lodged' somewhere or in something but rather ... emerge from points of articulation" (Guilbault 41). Due to the close fit between Net and Prog culture, the Net as a medium for the articulation of community is therefore especially useful and valuable for the cultural production of a music-based subculture whose community depends on information exchange for its maintenance and consolidation. Bit 60

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© 1998 Axel Bruns