The next session at the ICA 2024 conference is the annual Steve Jones lecture, which this year is presented by my QUT colleague Jean Burgess and is on the impact of the newly emerging generative artificial intelligence technologies. This should not be confused with the substantial hype around artificial general intelligence, a technology which always seems to be just around the corner and has yet to actually eventuate.
Rather, this talk is about the more limited generative AI systems that appear to have invaded all sorts of projects, and seem to be universally indicated now by sparkle (✨) icons and emoji and rainbow gradients in user interface designs in both expert and consumer products. Only Meta has resisted this trend, and uses a ring icon.
Very serious money is now being poured into generative AI, and well beyond conventional venture capital: all of the major tech firms as well as a range of specialist AI Labs and AI ‘community’ developer platforms like Hugging Face have highly capitalised AI divisions now. This has also led to a vast increase in the amount of computing power and energy resources required got drive such AI activities.
How will we pay for all this sparkle, then? Google has already signalled the potential that AI-powered search may be offered under a for-pay model, and Google AI has also introduced a premium subscription plan. This is a significant shift away from advertising-funded free (or at least freemium) Internet services like online search and online document creation. Another development is the insertion of AI technologies into physical devices, from AI laptops to AI iPhones that incorporate specialised AI chips and on-device Large Language Models.