Blogs

The next ECREA 2012 paper is presented by Nina Krüger, and focusses on brand communication activities during corporate crises. Enterprises are increasingly using social media for communication with their customers, of course, but to some extent still regard social media as black boxes; much more development – and research – needs to be done here.

The next presentation in this ECREA 2012 session is my co-authored paper with Jean Burgess on our research into the uses of Twitter in the 2011 Queensland floods and Christchurch earthquake. The slides are below, and audio will follow soon. I'm afraid the audio recording didn't work out. Feel free to listen to some of my other presentations on social media and crisis communication instead...

Analysing Twitter Activity in Crisis Contexts from Axel Bruns

The next ECREA 2012 session is on social media and crisis communication, and I have my final paper for this trip in this session as well. We start with Farida Vis, though, whose focus is on the use of Twitter by the London Metropolitan Police. This relates also to the emergence of data journalism, to the work to understand the positioning of Twitter in the wider mediasphere, and to the overall interest in the 'big data' question which has grown over the last year or so.

The second keynote speaker in this ECREA 2012 plenary is Daya Thussu, whose interest is in the internationalisation of media studies, with specific reference to China and India. Where we are today in terms of global media is a mix of material of Hollywood-imported or -inspired programming (in music, television, films, news, sports, children's programming, and also in online media); the US continues to dominate the entertainment industry, in particular.

ECREA 2012 continues with another round of keynotes, and the first speaker is Slavko Splichal. His interest is in the marketisation of the public sphere, and he begins by noting that the rise of the term 'public sphere' began only after the publication of an English translation of Habermas's work in the late 1980s. In addition, however, there are also many other theories of publics and public spheres; these receive considerably less exposure.

The final paper in our ECREA 2012 panel is presented by Jennifer Wladarsch, who focusses on the recent resignation of the German federal president following a corruption scandal. Scandals represent a specific constellation of actors – the scandalised actor themselves, the scandalising actors who point out and report the scandal, and the general public who respond (with outrage) to the scandal.

The next ECREA 2012 speakers are Hallvard Moe and Anders Larsson, who compare social media use in the Swedish, Norwegian, and Danish elections. They begin by noting that social media, and specific platforms, are deeply integrated with each other and with the wider mediasphere, and that this raises questions over the genres of use for each of these platforms, and the key actors which emerge in each case.

The next speaker in our ECREA 2012 panel is Eli Skogerbø, whose focus is on the use of social media in last year's local election campaign in Norway. Eli begins by pointing to Prime Minister Jens Stoltenberg's personal Facebook page, which shares a substantial amount also of his private activities; such uses of social media by politicians have become relatively well-established by now.

The next paper at ECREA 2012 is presented by Jean-Marc Francony, who shifts our attention to the French presidential election and begins by noting the difficult process of shuttling between data analysis and theory-development in the context of political uses of social media. His approach is to consider the election as a media event, and the research builds on some 2 million tweets from the socialist primaries and the French presidential election. Specific live media events during this time were also investigated.

Day two at ECREA 2012 starts with a panel on political communication using social media which I've had a hand in organising, and the panel begins with our paper on Twitter in the recent Queensland state elections. The slides are below – audio to follow... is also available now.

Political Networks on Twitter: Tweeting the Queensland State Election from Axel Bruns