ICA 2018

The next session I’m seeing at ICA 2018 is on the U.S. national trauma that is the Trump Presidency. We start with Laurie Ouellette, and she begins with the (fake) story of Trump signing on to a reality TV show based around the Trump White House. This actually confused some readers given that the premise of the show seemed uncannily familiar; reality TV or not, the Trump Presidency is a media spectacle whose political logics cannot be fully separated from those of reality TV and social media.

The final speaker in this session at ICA 2018 is Di Zhu, who explores the effects of personal news customisation on user enjoyment. Customisation here is seen as different from personalisation, which is algorithmically driven: customisation involves active, deliberate user choices, for example by choosing specific topics or indicating their interest in the stories they encounter.

The next speaker in this session at ICA 2018 is Marco Toledo Bastos, whose interest is in the presence of echo chambers in the debate leading up to the Brexit vote. Echo chambers, especially on social media, have been blamed for the unexpected results of that referendum and a variety of other elections, but recent research has also challenged such perspectives.

The next paper in this ICA 2018 session is Dam Hee Kim, whose focus is on what effects exposure to diverse political viewpoints has on partisan views. Such exposure has always been seen as important for a healthy democracy, but this poses two major challenges: audiences do not necessarily actively seek out diverse viewpoints, and such diverse exposure does not necessarily bring about the democratic benefits that theory would expect.

The first ICA 2018 session I’m seeing this Monday morning is on echo chambers, and starts with Kelley Cotter and Mel Medeiros, who outlines the processes by which social media platforms generate algorithmic identities for their users. These identities determine what kind of content users encounter in their (algorithmically curated) newsfeed.

The final speaker in this ICA 2018 session is Juho Vesa, whose interest is whether social media activity serves to empower traditionally weaker political groups, such as NGOs. Media success for such groups may simply mean media access, or also a greater involvement in agenda-building through their media presence.

The next speaker in this ICA 2018 is Moran Yarchi, whose interest is also in the uses of social media in election campaigns. But few recent studies have specifically examined the uses of social media by female politicians: much of the work on the role of women in politics still focusses on other matters, including mainstream media representation.

Up next in this ICA 2018 session is Augusto Valeriani, who undertook a study of the popularisation of political communication, examining the social media activities of 51 leaders across 18 Western democracies. Ordinary users may encounter such activities both through directly following these leaders (bond engagement) or through more accidental exposure (bridge engagement); to reach the latter, politicians will need to generate information cascades.

The next speaker in this ICA 2018 session is Manon Metz, who points out the use of social media by politicians in order to circumvent conventional mass media. This creates an era of permanent personalised campaigning, but the level of personalisation still varies considerably across different contexts.

The next ICA 2018 session I’m attending has started with JungHwan Yang, whose focus is on political astroturfing by non-bots. The 50-Cent Party in China, and the Russian troll army are examples of this, and these are more difficult to detect than bots, because of the human factor.