Social Media

The final speaker in this ECREA 2016 session is Darren Lilleker, whose focus is also on Instagram. On the platform, politics has become part of a suite of everyday uses, and this also points to the everyday dimension of political discussion. Some of this may be part of narcissistic self-promotion, but much is also about the social mediation of everyday life.

The next speaker at ECREA 2016 is the great Anders Larsson, whose interest is in the use of Twitter and Instagram in the 2015 Norwegian regional elections. Instagram in particular has ben underresearched to date, especially given its substantial userbase and its ability to attract younger audiences. The underlying assumption here is that smaller parties may be early movers on these platforms, and that such uses are gradually normalised with the adoption by the major parties; this has already been observed for the case of Twitter in Norway.

Up next at ECREA 2016 are Jakob Svensson and Uta Russmann, whose focus is on the use of Instagram in the 2014 Swedish elections, especially by Swedish parties. Instagram is interesting in that it privileges the visual dimension that tends to be underresearched in political communications research. The images that are posted here may be more effective than mere text messages in gaining voters' attention, and are possibly also able to be more persuasive; additionally, Instagram can combine images and text, which may be even more effective.

The next session at ECREA 2016 starts with Eli Skogerbø, whose interest is in the personalisation of political campaigning through social media. But what do we mean by this term? What are the dynamics of personalisation across different party-political systems?

The final speakers in this ECREA 2016 session are my QUT colleague Brenda Moon and I, presenting our comparative analysis of the uses of Twitter in the 2013 and 2016 Australian federal election. Below is our presentation:

Social Media in Australian Federal Elections: Comparing the 2013 and 2016 Campaigns from Axel Bruns

The next speaker in this ECREA 2016 session is Martin Nkosi Ndlela, who is also a contributor to our Routledge Companion to Social Media and Politics. He shifts our focus to the use of social media in Kenyan elections. What are the democratic implications of rapid change in media systems in developing nations such as this, and what effect do new media have on civic engagement?

The first morning at ECREA 2016 starts with a session that celebrates the launch of our Routledge Companion to Social Media and Politics, and begins with a paper by my co-editor Gunn Enli. Her interest is in the question of authenticity: this has become a big theme in advertising for just about any product or service, also including politics. This may be seen as a response to the artificial aspects of the postmodern world.

It is 9 November and there are a few other things going on in the world, but here I am in Prague at the ECREA 2016 conference, which opens this evening with a couple of major keynotes. Time to put the shock about the electoral success of naked neo-fascism in the United States to one side and explore the broader trends in late western democracy, in a keynote by Peter Dahlgren.

He begins by suggesting that the events of today represent a historical rupture; late democracy has become a whole lot later, and the times are a great deal darker than before. We must be worried and angry, even, but also embrace an obstinate optimism that develops a vision for the future. We are now in a qualitatively different situation.

The final speaker in this AoIR 2016 session is Caja Thimm, whose interest is in the role of Twitter in politics. She begins by noting the transnational adoption of standard Twitter affordances across a variety of political uses, by actors on all sides (from protesters to police). This can be understood using a functional operator model across the levels of Twitter operators, text, and function; but this is merely functional and not analytical. More needs to be done here.

The next speaker at AoIR 2016 is Jacqueline Vickery, whose focus is on the use of feminist hashtags such as #YesAllWomen as networked publics. These combine affective expressions of support with intimate citizenship and political activism in an ad hoc way. Political and affective dimensions are combined with the goals of such actions, and coordinated through the affordances of the platforms, such as the mechanism of hashtags themselves.