The next speaker at CeDEM 2011 is Jakob Svensson, who shifts our attention towards the individual in political participation. He does this against the background of the 2010 Swedish elections, which for the first time used social media in a significant way. Jakob focussed on Nina Larsson, a politician of the conservative Liberal’s Party, who used two blogs during her campaign.
Jakob notes the different forms of rationalities (deliberative, but especially also expressive) which are on display in such uses; beyond this, there is also a more instrumental use of social media to influence election outcomes, of course (at worst, this simply refers to naked political spin). All of this needs to be considered in a wider theoretical context of digital late modernity and networked individualism, of course. The process of individualisation opens up other spheres for participation, too – life politics, for example. Blogs and other social networking sites are sometimes seen as saviours for this, but there are strong critiques of such perspectives, too.