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Club Bloggery: Which Way in '08?

I'm happy to say that Club Bloggery has returned for 2008. Club Bloggery was our weekly series for ABC Online's Opinion pages during the 2007 election campaign - and while the election is now well and truly over, Jason, Barry, and I will continue to track developments in the Australian blogosphere and beyond during 2008 (if at a slightly more relaxed pace). While I was on holidays during the second half of January, the guys already posted an article discussing the mainstream media's feeding frenzy over Heath Ledger's death (and the role of blogs in setting the record straight) - and for our second instalment, we've returned to our old stomping grounds: we're considering what role Australia's political bloggers may be able to adopt now, in the aftermath of the election.

All of our pieces will also be published - sometimes in extended versions - on our group blog at Gatewatching.org, of course, along with other reflections on citizen journalism and news blogging.

Which Way in '08?

By Jason Wilson, Axel Bruns, Barry Saunders

The blogosphere and online independent media certainly proved themselves capable of offering an outstanding alternative narrative of last year's federal election. In several pieces during the campaign, we pointed out how the bloggers had led the way in offering participatory election coverage, and how organs like Crikey and New Matilda had managed to present a refreshing range of opinion that differed from the usual suspects in the MSM.

Now that the hoopla and buzz of the big event has died down, though, where to from here? Can the momentum be sustained during the fallow period between elections, and where the end of the Howard Government means that there is suddenly a lot less at stake in politics for a largely left-leaning, opinion-driven media space? And can such outlets move beyond opinion and start generating something like original news?

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