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Produsage and Beyond: Exploring the Pro-Am Interface (JMRC)

Journalism & Media Research Centre / Curtin University of Technology

Produsage and Beyond: Exploring the Pro-Am Interface

Axel Bruns

  • 29 Oct. 2009, 2-4 p.m. - Staff Seminar, Seminar Room, Journalism & Media Research Centre, 3-5 Eurimbla St (corner High St), Randwick, Sydney

  • 29 April 2010 - Curtin University of Technology, Perth, Western Australia

The concept of produsage (Bruns 2008) describes the user-led collaborative approach to content creation which is prevalent in open source, citizen journalism, and the Wikipedia, as well as many other social media spaces. While many produsage projects have emerged initially to challenge dominant players in industry, their successful establishment as viable and sustainable alternatives also opens the door for an exploration of manageable cooperative arrangements between industry and community. Many challenges remain for such Pro-Am (Leadbeater & Miller 2004) models, however - not least an often deep-seated sense of mutual distrust -, and successful Pro-Am models may be most likely to succeed when sponsored by trusted third parties (public broadcasters, NGOs). This presentation explores pitfalls and possibilities in the Pro-Am space.

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