The Kremlin’s Weaponisation of Russian Embassy Social Media Accounts

The final presenter in this AoIR 2024 conference session is Marc Tuters, whose focus is on the Russian weaponisation of digital diplomacy in the context of the full-scale invasion of Ukraine. Russian propaganda media like RT and have largely been banned in Europe, but Russian embassy and diplomatic accounts continue to operate with impunity on social media platforms (even though they do not have any right to diplomatic immunity here), and this project gathered data on these embassies’ posts from Telegram.

Most of these embassy accounts began posting frequently after the start of the full-scale invasion, and they frequently repost content from a small number of Russian state accounts. Topics in such posts include hard propaganda (disinformation about Ukraine and patriotic material about the war); broader discussions about a multipolar world order and western neocolonialism, as well as the ‘golden billion’ conspiracy theory; and a new Cold War.

Many such embassies are actively targetting countries in the Global South; Marc highlights the exceptional engagement level around the Russian embassy in Bangladesh as an example here, which posted a range of variously Anti-Semitic and anti-American material, highlighted the friendship between Russia and China, and engaged in a variety of typical far-right culture war arguments.

This weaponisation of global diplomacy is playing out on a global scale, and has a memeish cultural dimension. The Kremlin can be understood as an ambient amplifier here.