"Every Home Is Wired": 3 -- The Progressive Rock Community on the Net

"Every Home Is Wired":
3 -- The Progressive Rock Community on the Net

Web sites can also categorise information, add more static data which would not fit the ephemeral aspects of newsgroups, and (like mailing-lists) include editorial and 'official' band information and interviews; additionally, the Web also lets site designers define far more precisely than in the case of newsgroups in what format information is received, and allows the inclusion of graphics and sound files, which may be downloaded by interested Web browsers, for example. Thus, in its own way and within its particular technological limits (markedly different from those of the newsgroups), the Web can also become interactive. Interaction eventually allows transaction, too; this gives rise to the increasing use of the Web for online marketing and sales, notably also by the small specialty Prog labels and stores, with good success: "one industrial area in which the success of web sites has already been established ... is that of web-based retail mail-order sites", Hayward reports (32).²⁹

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Of course Web sites also have the double function (perhaps more so than newsgroups) of being able to provide specific information for particular communities while being available to all users of Web browsers. Thus, as Mitra points out,

the use of the WWW by diasporic groups serves the purpose of creating a very specific community of individuals. On the WWW, specific strategies are used to create divisions and carve out areas in cyberspace where some are welcome and others are not. This is far easier to do in other virtual forums [sic] such as newsgroups where the interactivity offers the opportunity of control through strategies like flaming. In the case of the non-interactive WWW, this option is less evident. Anyone can access any page on the Web. ... This remains a paradox of the Web, because on one hand, the potential of the WWW lies in its global reach, yet in its use it is often meant to reach only a small ingroup. (175)

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Section 3 -- Go on to Bite:

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