"Every Home Is Wired": 1 -- The Net in Relation to Music Subcultures |
This disappearance of 'true' mass media -- in the sense the word had in the first half of
this century -- is nothing new, though, and can really be seen as a logical consequence of
the 'virtual localisation' that is going along with globalisation: as Morris & Ogan point out,
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The subsequent division of resources is undesirable for an entertainment industry whose firms traditionally have a vital interest in mass markets -- notably, "rock'n'roll was the first unavoidable mass cultural commodity explicitly aimed at teenagers" (Frith & Goodwin 1). | Bit 31 |
Section 1 -- Go on to Bite:
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© 1998 Axel Bruns