I’m starting off the next session at the Social Media & Society conference in Glasgow, presenting our analysis of Taylor Swift fandom on Reddit on behalf of my team. Slides are below:
The next speaker in this session at the Social Media & Society conference in Glasgow is Umberto Famulari, whose interest is in the use of Instagram in Italian politics, with a particular focus on the 2024 regional elections. This is driven especially by the continued lack of focus on the multimodal integration of images and text in political campaigning. Indeed, studies of Instagram treat posts there as cohesive messages; the way text and images work together or against one another here is far less extensively explored.
Italian regional elections provide a particularly interesting context for this, since they often involve …
The morning session of Day Two at the Social Media & Society conference in Glasgow starts for me with a presentation by Gil Sharon, on the MAGA movement’s presence on TikTok. The 2024 US election was the first election where TikTok played a significant role, and Donald Trump’s MAGA movement used the platform extensively for its campaigning.
Charlie Kirk was one of the most significant MAGA figures on TikTok, and believed that there was something about the platform that particularly managed to reach potential Trump supporters. This also involved a substantial collaborative effort; it engaged not only in top-down messaging …
And the final speaker in this session at the Social Media & Society conference is Ursula Shepherd, whose focus is on negative social media discourses about sexual violence survivors seeking justice. The voices of victim-survivors are often weakened by the failures of the criminal justice system, leading them to seek informal justice through public discourse – including by naming and shaming the perpetrators online and thereby protecting others. This may happen in fully public spaces, or more controlled online environments.
But negative discourses that downplay abuse or denigrate victim-survivors may also affect other survivors; this is a significant concern. How …
The next speaker in this session at the Social Media & Society conference in Glasgow is Tess Arnold, whose focus is on fan responses on social media to the ‘failed finales’ of popular TV shows.
Such failures may be due in part to the creators or showrunners of such shows, who are built up as television auteurs who are featured in entertainment media nearly as much as the cast themselves; to the show’s fans, who engage in textual poaching to create their own fan fiction, fan art, and other derivative content that celebrates and extends the show’s participatory culture; and/or …
This week I’m in Glasgow for the biennial Social Media & Society conference, and after a morning of workshops the first session I’m attending has started with Qianzao Yang, whose focus is on the phenomenon of the ‘hot nerd’ as constructed on social media in China. This concretises and reconstructs contemporary cultural capital, and valorises university credentials, the STEM disciplines, and international experience in desirable locations.
It appreciates a ‘scholarly aura’, expressed through visible middle-class taste and lifestyles; intelligence and knowledge are transferred here into visible signs of attractiveness, and this reflects broader hierarchies of education and social status. At …
After the conference is before the conference: after attending and blogging the ICA 2026 conference in Cape Town, I will be in Glasgow for the biennial Social Media & Society conference next week, where I'll present a couple of papers and participate in a roundtable exploring our experiences with the Meta Content Library to date. More on those soon.
But ahead of that conference, I also have some major publication updates. Most importantly, I'm very pleased that the second edition of our Routledge Companion to Social Media and Politics has now been published. The first edition came out in 2016 …
The next speaker in this session at the 2026 International Communication Association conference in Cape Town is Yuzhou Tao, who encourages us to rethink framing. Conventional communication models followed a simple sender-message-receiver model; this was always overly simplistic, and communication is now shaped by algorithmic processes interacting with social networks. This now produces a three-phase power ecology.
The focus here is on body politics in China, which is affected by identity, visibility metrics, and governance. It explores which actor groups serve as primary frame sponsors, how such frames are contested, and how amplification provides persistence for such frames.
The next speaker in this session at the 2026 International Communication Association conference in Cape Town is Silva Heinonen, with a focus on harmful discourse on migration online. In Belgium, news media are frequently framing migration as a threat, use dehumanising language, and amplify populist and far-right policy responses. This creates negative emotions such as anger, fear, and anxiety, and is further disseminated via social media platforms.
The effects of such content is often tested through single-exposure effect studies, which is problematic; on social media, effects are more likely to occur through repeated exposures, and will be also be dependent …
The second speaker in this session at the 2026 International Communication Association conference in Cape Town is Jing Zhu, who begins by reintroducing us to the spiral of silence theory, and in this context asks what we mean by ‘opinion climate’: this is said to influence opinion formation and expression in individuals.
Contextual factors are critical in these processes, then, and one key such factor is stigmatisation. Some views are dismissed as representing low education or knowledge, gendered perspectives, or other aspects; this creates a fear of isolation, and may result in emotional arousal, limited expression efficacy, and other factors …
