National Public Sector Digital Media Officers' Forum 2011

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National Public Sector Digital Media Officers’ Forum 2011

Mapping Online Publics:
Understanding How Australians Use Social Media

Axel Bruns

  • 21 June 2011 – National Public Sector Digital Media Officers’ Forum, Melbourne
Mapping Online Publics: Understanding How Australians Use Social Media

View another webinar from Axel Bruns

Axel Bruns of QUT will discuss the findings so far of a current ARC Discovery research project that explores how Australians use social media to communicate, share information, and form online publics around specific themes and issues. Understanding such patterns of activity is a crucial basis for the formulation of effective strategies for public engagement with online communities:

  • Online communication during crisis events: the Queensland floods
  • Understanding communities and their distributed conversations
  • Identifying and engaging with key online community leaders
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