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Uses of Blogs - Table of Contents

Uses of Blogs

Uses of Blogs

Edited by Axel Bruns and Joanne Jacobs

As the first edited collection of scholarly articles on blogging by experts and practitioners in a wide range of fields, Uses of Blogs offers a broad spectrum of perspectives on current and emerging uses of blogs. While blogging is rapidly developing into a mainstream activity for Internet users, the actual application of blogs in specific contexts has so far been under-explored. Because there are a variety of styles of blogging - from de facto news sites to marketing blogs, blogs as learning tools, writers' drafting blogs, corporate dark blogs and fictional blogs, to name a few - it can be difficult to imagine how blogs might be used in particular environments. This book demonstrates the take-up of blogs and blogging for a number uses in industrial and social contexts.

"This is a broad, but deep look at the social, political, business, and academic effects that blogging is having on our society. Highly recommended!"
-- Robert Scoble, Corporate Blogger, Microsoft Corporation

"We blog, therefore we are players in our own future. Jacobs and Bruns have provided an exciting and useful map to the practices, ethics, and potentials of this most encouraging Internet phenomenon. Highly recommended."
-- Pat Kane, Consultant, Singer, Activist, and Author, The Play Ethic

» see Uses of Blogs for more details
» read Chapter 1: Introduction (PDF, 132kB)
» see the Contributors

Chapter Outline


  1. Introduction (PDF, 132kB)
    Axel Bruns & Joanne Jacobs

Section One: Blogs in Industries

  1. The Practice of News Blogging
    Axel Bruns
  2. Journalists and News Bloggers: Complements, Contradictions and Challenges
    Jane B. Singer
  3. Publishing and Blogs
    Joanne Jacobs
  4. Can Blogging Unspin PR?
    Trevor Cook
  5. Blogs in Business: Using Blogs behind the Firewall
    Suw Charman
  6. Economic Blogs and Blog Economics
    John Quiggin
  7. Blogging the Legal Commons
    Ian Oi
  8. Blogging to Basics: How Blogs are Bringing Online Education Back from the Brink
    James Farmer
  9. Blogging to Learn, Learning to Blog
    Jean Burgess

Section Two: Blogs in Society

  1. Scholarly Blogging: Moving toward the Visible College
    Alexander Halavais
  2. Blogging from Inside the Ivory Tower
    Jill Walker
  3. The Political Uses of Blogs
    Mark Bahnisch
  4. Posting with Passion: Blogs and the Politics of Gender
    Melissa Gregg
  5. Blogging Disability: The Interface between
    New Cultural Movements and Internet Technology
    Gerard Goggin & Tim Noonan
  6. Living in Cyworld: Contextualising Cy-Ties in South Korea
    Jaz Hee-jeong Choi
  7. Subcultural Blogging? Online Journals and Group Involvement among UK Goths
    Paul Hodkinson
  8. Fictional Blogs
    Angela Thomas

Section Three: Outlook

  1. A Vision for Genuine Rich Media Blogging
    Adrian Miles
  2. Bloggers and the Law
    Brian Fitzgerald & Damien O'Brien
  3. Blogs and the Communications Renaissance
    Joanne Jacobs & Douglas Rushkoff
  4. What's Next for Blogging?
    Axel Bruns


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