As the first edited collection of scholarly articles on blogging by experts and practitioners in a wide range of fields, Uses of Blogs offers a broad spectrum of perspectives on current and emerging uses of blogs. While blogging is rapidly developing into a mainstream activity for Internet users, the actual application of blogs in specific contexts has so far been under-explored. Because there are a variety of styles of blogging - from de facto news sites to marketing blogs, blogs as learning tools, writers' drafting blogs, corporate dark blogs and fictional blogs, to name a few - it can be difficult to imagine how blogs might be used in particular environments. This book demonstrates the take-up of blogs and blogging for a number uses in industrial and social contexts.
"This is a broad, but deep look at the social, political, business, and academic effects that blogging is having on our society. Highly recommended!"
-- Robert Scoble, Corporate Blogger, Microsoft Corporation
"We blog, therefore we are players in our own future. Jacobs and Bruns have provided an exciting and useful map to the practices, ethics, and potentials of this most encouraging Internet phenomenon. Highly recommended."
-- Pat Kane, Consultant, Singer, Activist, and Author, The Play Ethic
Section One: Blogs in Industries
Section Two: Blogs in Society
Section Three: Outlook