Social Media in Corporate Communication

I’m barely back from my trip to Austria for CeDEM and my Twitter research methods seminar at the University of Vienna, as well as my public talk for Quintessenz and the Internet Research Group at the University – but today I also presented a brief talk on using social media in corporate communication at the Cooperative Research Centres Association conference here in Brisbane. CRCs are one key form of government-supported research centre in Australia – and the CRCA is the peak body coordinating and representing their activities.

Here are my slides – audio also online already:

All of this builds on our social media reports for the Smart Services CRC, both of which are available on this site:

• Axel Bruns and Mark Bahnisch. "Social Media Volume 1 - State of the Art." Sydney: Smart Services CRC, 2009.
• Axel Bruns. "Social Media Volume 2 - User Engagement Strategies." Sydney: Smart Services CRC, 2009.