Social Media

It’s finally here – the 2019 Association of Internet Researchers conference has begun on my home turf at the QUT Digital Media Research Centre in Brisbane. We begin with a keynote by Professor Bronwyn Carlson, who opens by highlighting the continuing digital divides experienced by Indigenous Australians – while social media platforms are increasingly popular with these communities, access is largely via mobile technologies, and unevenly distributed across regions and age groups.

Bronwyn’s work has long focussed on the uses of social media by Indigenous Australians, and increasingly also on help-seeking activities on social media platforms. This year’s conference theme …

The very final session at IAMCR 2019 features a keynote by Jeff Jarvis, who begins by describing him self as ‘not as real academic, but just a journalism professor’. His interest here is in looking past mass media, past media, indeed past text, past stories, and past explanations.

We begin, however, with Gutenberg’s (re)invention of the printing press in 1450, and the subsequent invention of the newspaper in 1605 and its gradual industrialisation. But print as a commercial and copyrighted model was perhaps an aberration: Tom Pettitt has written of the Gutenberg parenthesis: a business model which emerged from the …

The next presenter in this IAMCR 2019 session is Jeremy Shtern, who begins by noting that the quantification of the influence of online and social media actors is a tricky problem – but it may not be as hard to qualify such influence. It is important in this context to understand online environments as working largely on the basis of a monetisation philosophy, too.

Online influencers are individual content creators in online and social media spaces who monetise their large followings to advertise particular products and services. Such influence can also go badly wrong, however, as influencers choose the ‘wrong’ …

The next presentation in this IAMCR 2019 session is by Elinor Carmi, whose interest is in the power behind spam, noise, and other disruptive behaviours. In most forms of creative media, there is a form of direction, often aimed at generating an emotive response from the audience. This is also true in online spaces, where we are directed by algorithmic rhythms. We might be able to understand these by borrowing concepts from sound.

The intentions of a theatre director and a social media executive are quite different, however; they seek to engender different audience responses. In social media, for instance …

The final speaker in this IAMCR 2019 session is Brian Goss, whose interest is in flak as a socio-political force. This is influenced by the propaganda model of news media in the contemporary United States at the end of the Cold War. Media at the time were free from formal censorship, but several factors conditioned the performance of news workers, and this led to their allegiance to an overall (then mainly anti-communist) ideological positioning.

One of these factors is flak: a set of disciplinary mechanisms exerted from outside of news organisations. Flak comes into play when internal filters are insufficient …

The third speaker in this IAMCR2019 session is Zhieh Lor, whose focus is on coping strategies for dealing with news overload in social media. Such cognitive overload is becoming a problem because of the considerable increase in news dissemination and sharing through a complex multitude of channels. How do users manage this?

The limited capacity model of motivated mediated message processing suggests that this volume of content encountered triggers symptoms of cognitive overload, and the hypothesis here is that the size of a user’s news repertoire will be positively associated with their level of news overload. Strategies for avoiding such …

The final IAMCR 2019 panel I’m attending today is on ‘fake news’ and hate speech, and we start with Andrew Duffy. His focus is on why people share ‘fake news’ stories via social media.

Much of the research on ‘fake news’ points out that it damages democracy – but it can also have significant negative or positive impacts on personal relationships. The sharing of such content fits into existing sharing behaviours; sharing the news with others is now a widespread social practice, and news is usually shared especially because stories are useful, emotions, bizarre, positive, entertaining, or exaggerated.

’Fake news’ …