Skip to main content
Home
Snurblog — Axel Bruns

Main navigation

  • Home
  • Information
  • Blog
  • Research
  • Publications
  • Presentations
  • Press
  • Creative
  • Search Site

Public Broadcasting in the Network Age

Snurb — Wednesday 6 May 2009 22:59
Produsers and Produsage | next09 | Television |

Hamburg.


The next session here at next09 is a panel on the future of public broadcasting organisations with Ian Forrester from the BBC and Robert Amlung from the ZDF, under the theme of open media. Both are clearly aware of the increasing involvement of users in media content creation and distribution, and aim to tap more into this; the ZDF is aiming especially to make redistribution legal by employing appropriate content licencings schemes (e.g. Creative Commons) and offering a suite of RSS feeds for its content. It is becoming more and more important to make content available to users (who, as licence or as tax payers, have already paid for it).

At the same time, of course, public media organisations also need to make sure that their brand is protected; that the content made available under their name conforms to the standards expected of them (and required by the public charters under which they operate). It is not in the interest of these organisations that anything goes.

Ian adds that 'broadcasting is dead', at least in its traditional, literal form. Public broadcasting organisations now operate in a more complex media space where multiple connections between media makers and audiences are created, and some of the content created and exchanged in the process may be branded or endorsed by the BBC with various degrees of emphasis.

Part of this is also learning that the new digital world is much more complex than the past with its very limited number of television channels (the ZDF was a one-channel broadcaster for the majority of its existence, for example, but this is now no longer true). This requires a major reorganisation of the organisation and its processes.

Technorati : BBC, ZDF, next09, produsage, public broadcasting, sharing, social media

Del.icio.us : BBC, ZDF, next09, produsage, public broadcasting, sharing, social media

  • 3781 views
INFORMATION
BLOG
RESEARCH
PUBLICATIONS
PRESENTATIONS
PRESS
CREATIVE

Recent Work

Presentations and Talks

Beyond Interaction Networks: An Introduction to Practice Mapping (ACSPRI 2024)

» more

Books, Papers, Articles

Untangling the Furball: A Practice Mapping Approach to the Analysis of Multimodal Interactions in Social Networks (Social Media + Society)

» more

Opinion and Press

Inside the Moral Panic at Australia's 'First of Its Kind' Summit about Kids on Social Media (Crikey)

» more

Creative Work

Brightest before Dawn (CD, 2011)

» more

Lecture Series


Gatewatching and News Curation: The Lecture Series

Bluesky profile

Mastodon profile

Queensland University of Technology (QUT) profile

Google Scholar profile

Mixcloud profile

[Creative Commons Attribution-NonCommercial-ShareAlike 4.0 Licence]

Except where otherwise noted, this work is licensed under a Creative Commons BY-NC-SA 4.0 Licence.