Media Futures 2021
Are Filter Bubbles Real?
Axel Bruns
- 16 Apr. 2021 – invited presentation to Media Futures Research Centre for Responsible Media Technology and Innovation, Bergen, Norway
The success of political movements that appear to be immune to any factual evidence that contradicts their claims – from the Brexiteers to the ‘alt-right’, neo-fascist groups supporting Donald Trump – has reinvigorated claims that social media spaces constitute so-called ‘filter bubbles’ or ‘echo chambers’. But while such claims may appear intuitively true to politicians and journalists – who have themselves been accused of living in filter bubbles –, the evidence that ordinary users experience their everyday social media environments as uniform and homophilous spaces is far more limited. For instance, a 2016 Pew Center study has shown that only 23% of U.S. users on Facebook and 17% on Twitter now say with confidence that most of their contacts’ views are similar to their own. 20% have changed their minds about a political or social issue because of interactions on social media. Similarly, large-scale studies of follower and interaction networks on social media show that such networks are often thoroughly interconnected and facilitate the flow of information across boundaries of personal ideology and interest, except for a few especially hardcore partisan communities. Presenting the key arguments from my book Are Filter Bubbbles Real? (Polity, 2019), this talk explores the evidence for and against echo chambers and filter bubbles. It moves the present debate beyond a merely anecdotal footing, and offers a more reliable assessment of this purported threat.
