"Every Home Is Wired":
1 -- The Net in Relation to Music Subcultures
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The lack of bandwidth restrictions in comparison with traditional media also means that established generic newsgroups and Web sites need not automatically vanish as newer musical styles and genres appear, but rather that new and old genres can easily coexist. Obviously, this can again mean a further splintering of audiences into ever larger numbers of generic subgroups -- especially since the unhindered continuation of older genres means that their fans will not be 'forced' to eventually return to the mainstream anymore as these genres vanish from the traditional media. Bit 52
Like the movement towards diversification, though, this trend had already begun some time before the rise of the Net as a medium for community support. As Grossberg saw it in 1986, "the affective machinery and organisation of the contemporary rock and roll apparatuses have undergone significant transformation as a result of the increasingly visible contradiction between postmodernity and the forms of rock and roll's empowerment (the punk effect) and the increasingly contested nature of youth formations in contemporary society" ("Is There Rock" 123). What the Net has done, however, is to offer music subcultures that are willing and able to make use of it a space to congregate and consolidate relatively undisturbed. Using the Net, such subcultures will be ideally placed to exploit the general tendencies towards cultural segmentation that we have already seen. Bit 53

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© 1998 Axel Bruns