"Every Home Is Wired":
1 -- The Net in Relation to Music Subcultures
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Obviously, music-related discourse is generally central (not only) to Western societies; due to its very nature music is virtually inescapable, so that listeners are continually confronted with it, and thus find themselves perpetually considering the extent of their like or dislike towards even merely incidental music. The constant comparison of individual tastes with the prevalent musical preferences of other listeners and of the public in general, as expressed in everyday human interaction or through the media, is not only a natural consequence, but furthermore actively encouraged by the Western democratic ideology that affirms the individuals' rights to their opinions, but at the same time values societal consensus and majority rule. It is no accident, in short, that we speak of popular music. Bit 2
How music fans have begun to use the Net for community interaction can therefore be seen as an indication of general trends of Internet usage by societal groups; the results of the present study thus also point to trends in popular culture beyond the Progressive Rock subculture that we will focus on centrally. This first section of the paper therefore provides a theoretical background for the analysis of the structures and interaction patterns of subcultural communities. It outlines the general media environment at the end of the twentieth century, and gives an introduction to subcultural theory in the information age. Bit 3

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© 1998 Axel Bruns