Friends or Followers: German Soccer Clubs and Their Fans on Twitter (AoIR 2013)

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Social Media | New Media and Public Communication (ARC Discovery) | Twitter | AoIR 2013 |

AoIR 2013

Friends or Followers: German Soccer Clubs and Their Fans on Twitter

Katrin Weller and Axel Bruns

This paper shows how soccer clubs from Germany’s first division have started to use Twitter. Analysis is based on tweets from and to club accounts as well as on follower numbers, and specific clubs are selected for case studies. This approach reveals that Twitter mirrors the conflicts between professional sports and traditional fandom.

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