The post-lunch session at AoIR 2015 is a panel on social media and elections that my colleague Tim Highfield and I are contributing to, but we begin with the excellent Anders Olof Larsson, whose focus is on recent Swedish elections. Sweden traditionally has a high level of election participation and substantial Internet and social media access, and social media have become increasingly visible in election campaigns, unsurprisingly this has increased over time.
The project followed the election-related hashtags #val2010 and #val2014, and there has been a substantial shift from making undirected statements on Twitter to using retweets to disseminate other …