Singapore.
The next presenter at ICA 2010 is Jonathan Zhu, and his focus is on the dynamics of blog participation. The big change of Web 2.0 is that it threatens the traditional division of labour in publishing, and that more people can become active participants in online publishing - and many have, but how sustainable is such activity? What predicts whether people who start blogs continue their blogging activities?
In other words, how long do bloggers stay active before quitting? How do we define 'active', how do we measure the duration of their activities? Jonathan conducted a survival rate analysis which took both these questions into account - examining two time windows: a stringent criterion which required blogs to be active at least once per month, and a more lenient one which required a post at least once in six months, to be counted as still operational.