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Social Media Network Mapping

Intersections between Follower and @mention Networks in the Australian Twittersphere

The next paper in this Social Media and Society session is by my QUT colleague Brenda Moon and me. Our work-in-progress presentation explores how we can connect our long-term data on the structures of follower networks in the Australian Twittersphere with shorter-term comprehensive information on actual posting activity; we are interested how follower networks and @mention networks cross-influence each other. What emerges already from our preliminary work is that different communities of Australian Twitter users appear to exhibit some very different activity patterns, and that some appear more likely to break out of their follower/followee network clusters than others. One of the newer Twitter communities in Australia, teen users, seem to tweet particularly differently from the others.

Slides are below:

One Day in the Life of a National Twittersphere from Axel Bruns

Audience Flows and Platform Links between Legacy and New News Media in Spain

The next session at Social Media and Society starts with Sílvia Majó-Vázquez, whose interest is in the role and positioning of legacy news media in social media spaces, for the particular context of Spain's media ecology. Some legacy news media have recognised their own difficulties in engaging with the online space; some are significantly decreasing their offline activities and therefore need to improve their online services by comparison.

Patterns in Social Networking on Facebook amongst Migrants

The final speaker in this Web Science 2016 session is Amaç Herdagdelen, whose interest is in the experience of immigrants using social networks. On Facebook, for instance, information about one's migrant status can be included in one's profile information; by identifying users with a difference between their stated home country and country of residence, the present study identified some 93 home countries with more than 10,000 immigrants on Facebook, for migrants in the U.S.

Simulating Heterogeneous-Intent Cascades

The next speaker at Web Science 2016 is Onur Varol, who points out the wide variety of purposes for which people use social media, and notes that we change our online persona and usage styles according to different communicative contexts. Can we match language style and user intent, then?

Predicting Twitter-Based Information Cascades

The next session at Web Science 2016 starts with a paper by Jure Leskovec on information cascades. Such cascades emerge as users of social media platforms (re)share content through their networks, and the prediction of such processes is traditionally very difficult.

Networks of Caucasian User Groups on VKontakte

The final speaker in this Web Science 2016 session is Daniel Alexandrov, whose interest is in the use of social networking platforms in politics across the Caucasus region. This is a diverse and politically tense region, with several intractable political conflicts.

How Twitter Network Features Predict Users' Attitudes towards Islam

Next up at Web Science 2016 is Walid Magdy, whose focus is on social media commentary following the terrorist attacks in Paris in late 2016. Immediately after the attacks, sympathy with Paris was expressed on Twitter – but as the attacks were linked with Islamist terrorists, anti-Muslim messages also began to appear.

New Publications, and Coming Attractions

I’m delighted to share a couple of new publications written with my esteemed colleagues in the QUT Digital Media Research Centre – and as if we weren’t working on enough research projects already, this year is about to get an awful lot busier soon, too. First, though, to the latest articles:

Axel Bruns, Brenda Moon, Avijit Paul, and Felix Münch. “Towards a Typology of Hashtag Publics: A Large-Scale Comparative Study of User Engagement across Trending Topics.Communication Research and Practice 2.1 (2016): 20-46.

This article, in a great special issue of Communication Research and Practice on digital media research methods that was edited by my former PhD student Jonathon Hutchinson, updates my previous work with Stefan Stieglitz that explored some key metrics for a broad range of hashtag datasets and identified some possible types of hashtags using those metrics. In this new work, we find that the patterns we documented then still hold today, and add some further pointers towards other types of hashtags. We’re particularly thankful to our colleagues Jan Schmidt, Fabio Giglietto, Steven McDermott, Till Keyling, Xi Cui, Steffen Lemke, Isabella Peters, Athanasios Mazarakis, Yu-Chung Cheng, and Pailin Chen, who contributed some of their own datasets to our analysis.

Folker Hanusch and Axel Bruns. “Journalistic Branding on Twitter: A Representative Study of Australian Journalists’ Profile Descriptions.Digital Journalism (2016).


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