The next paper at ECPR 2011 is by Andrew Chadwick, whose argument is that old and new media scholars often talk past one another, and that political communication scholarship as well as Internet studies need to draw on one another’s ideas more effectively. The interrelationship between old and new media, in particular, needs to be examined more closely. This requires system-level perspectives and a conceptual understanding of power which can be illustrated empirically.
So, we need a hybrid media system perspective, recognising the technologies, genres, norms, behaviours, and organisations of all its components. Power relations between them are based on adaptation and interdependence, and actors create, tap, or steer information flows in ways that suit them.