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Digital Campaigning with Kevin07 and Beyond

The next plenary speaker here at the CCi conference is Camilla Cooke. She managed the Australian Labor Party's digital campaign during the 2007 Australian federal election - "Australia's first digital election", as she describes it. Initial ideas for this campaign (even before the arrival of Kevin Rudd as opposition leader) were to engage debate, to use the Web for propagating messages, to utilise it as the key route to youth, and to use it for highly efficient and cost-effective marketing. Ultimately, these goals transformed into components like the Kevin07 Website, the social networking spaces, in Facebook and elsewhere, the YouTube channel, and a variety of other online platforms - and they also enabled the campaign to do some slightly cheeky things which would not have worked in other media works.

Participation and Voice in Citizen Journalism and Transmedia Documentary

We're now in the final session of the first day at the CCi conference, which I'll try to chair and blog at the same time - we'll see how it goes. My colleague Terry Flew is the first presenter, and he begins by outlining the three layers of impact of new media technologies as artefacts or devices (technologies); communication activities and practices using these technologies; and the social arrangements, institutions, and organisational forms which develop around the use and management of such technologies. Journalism has so far responded to the Internet as a new technology mainly in the first sense, no so much in the two latter senses. This also takes place at a time of perceived crisis in journalism, and in the face of the emergence of citizen journalism in responding to that crisis.

Club Bloggery 13: Once Were Barons

Last week we published another instalment in our ABC Online series Club Bloggery - this time dealing with the demise of iconic Australian news magazine The Bulletin. As always, the article is also cross-posted over at Gatewatching:

Club Bloggery: Once Were Barons

By Axel Bruns, Jason Wilson, and Barry Saunders

Though we often give the print media a hard time here at Club Bloggery, we're not so sanguine about the end of the iconic magazine, The Bulletin, last month.

Despite its virulently racist origins, and its tendency under Kerry Packer to be used now and then as the mogul's mouthpiece, its end is an alarming symptom of something wider and more serious. The worrying structural problem it reveals is the difficulty of sustaining any venues for the specialised task of investigative journalism in Australian and international media.


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