Snurblog - Smart Services CRC

Job Opportunity: Research Assistant in the Smart Services CRC

Snurb — Wed, 17 Sep 2008 11:04:48 +1000

I've previously posted the call for expressions of interest in PhD scholarships in the new Smart Services CRC, working on topics related to social media and audience and market foresight. In addition to these PhD positions, I'm now also looking for a part-time Research Assistant for my own project within the CRC, which deals quite directly with the further exploration of user-led content creation (or what I've called produsage) and its possible application in commercial contexts by the CRC's industry partners. Below is the blurb for my project, to give you an idea of what I'll be embarking on:

Report on Social Drivers behind Growing Consumer Participation in User-Led Content Generation

Exploration of social drivers behind the growing consumer participation in user-generated content, encompassing the structural, operational, and social configurations of leading social media environments. In particular, it will examine the individual and social motivations for user participation, and identify the content and service needs of participants in these environments. The report will highlight opportunities for generating and cultivating social networks of active users around commercial sites and products, and outline appropriate practices in managing and moderating such networks; for enhancing commercial content and advertising effectiveness by harnessing user participation and contribution; and for enhancing user experience through the provision of targeted commercial content and services to the user community. It will present structural and social guidelines for successfully and sustainably interweaving commercial and user-produced content and services.

PhD Scholarships in Social Media and Audience and Market Foresight with Smart Services CRC

Snurb — Fri, 12 Sep 2008 09:37:03 +1000

Now that the new Smart Services Cooperative Research Centre has been officially launched, we've begun to recruit for PhD students who'll be based with the QUT node of the CRC. This is an excellent opportunity to work with major Australian industry partners and key researchers in the Creative Industries and Business Faculties at QUT. If you're interested, get in touch now; if you know of anyone who may be interested, please spread the word!

My involvement is with the Social Media and Audience and Market Foresight programmes in the CRC (key industry partners here are Fairfax Digital and Sensis), so that's the focus of my interests; other colleagues in the CRC have slightly different research orientations. If you're considering proposing a PhD project in this field, it should address one or more of the topics of interest listed below.

Smart Services CRC Finally Launched

Snurb — Sun, 13 Jul 2008 14:39:24 +1000

(Cross-posted from Produsage.org.)

I'm happy to report that the Smart Services Cooperative Research Centre has finally been launched. It's taken far too long to get to this point (initial Australian federal government approval for the CRC application was received shortly before Christmas, 2006), but after a lengthy process of negotiations between the twenty or so universities, government bodies, and industry partners involved in the CRC, the Centre has finally been launched by the federal minister responsible, Senator Kim Carr, on 3 July 2008.

Make no mistake - with funding totalling some $120 million over its seven-year timeframe, this is a very significant development for the Australian digital services industry, as the range of partners involved in the Centre also documents. The Centre will conduct research and development across a range of domains, from financial services through education to mobile media, building on the work of its predecessor, the Smart Internet CRC.

2008: The Year of Produsage

Snurb — Wed, 02 Jan 2008 14:55:52 +1100

Happy new year, everyone - I'm glad we've made it. In this first post for 2008, I'm delighted to announce the launch of a new Website to accompany my forthcoming book and track further research: Produsage.org will be a central space for anything that relates to the concept of produsage - for now, I've already posted up some introductory definitions and background information about produsage, excerpted from the book, a few articles about the concept, and some more details about Blogs, Wikipedia, Second Life, and Beyond: From Production to Produsage itself. This doesn't mean I'll discontinue this site, of course - but Produsage.org is now the key site for all produsage information, and I'll cross-post material here as appropriate.

From Smart Internet to Smart Services

Snurb — Sat, 24 Mar 2007 23:22:03 +1100

I'm glad there's finally an official statement about this: along with a number of other Australian universities, and with commercial and government partners, QUT is a participant in a high-profile new Cooperative Research Centre which will get started from mid-year. The Smart Services CRC follows on from the successful Smart Internet CRC which was based at Swinburne University (and which had already run a Smart Services forum recently). Along with a number of my colleagues from Creative Industries, I'll be involved in this in some capacity...