The next speaker in this session at the 2026 International Communication Association conference in Cape Town is Bar Fishman, whose focus is on the use of atrocity tweets during the war in Gaza. Military conflicts have now become global image wars, with all sides using media images to win over public support. This seeks to produce legitimacy, sympathy, attention, and moral authority; it responds to the structural collapse of traditional public diplomacy in the wake of public debate on social media.
Ministries of Foreign Affairs therefore now have to work as round-the-clock public relations organisations; they must justify the use …











