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Produsers and Produsage

Cultural Diversity in Amateur Music Videos and French University Websites

Tartu
The first session here at CATaC 2006 focusses on cultural diversity. Lori Kendall begins by showing a brief amateur-created online video from Japan set to a Romanian song sung by a Moldovan group; the video contains a broad range of cultural references. Many of the videos use Flash as a media form; this is part of a growing trend - but what cross-cultural references are being portrayed in such videos? Humour theory can be useful here (many jokes are about the pitfalls of intercultural exchange and/or employ cultural stereotypes), as well as Barrie Thorne's studies of 'borderwork' between boys and girls playing at school which maintains gender-cultural boundaries.

Questions for Emergent User-Led Content Environments

Dresden
The next session is on creative commons-related issues; Mark Latonero is the first speaker. He notes that Tim Berners-Lee suggests that the whole added value of the Internet is serendipitous re-use. The creative commons represents an emerging technological and legal mechanism for this re-use, and a significant challenge to the traditional copyright industries. It is a legitimising tool for cultural technologies on the Internet. Mark adminstered a questionnaire to the winners of the recent Wired creative commons remix contest.

Communication, Power, and Counterpower in the Network Society

s0619-castells

Dresden
Finally for today we've moved to the first conference keynote, by Manuel Castells. His talk focusses on the relationships between communication, power, and counterpower in the network society. The fundamental battle here is over the minds of the people, which in turn determines the values and norms of society. If majority views are different from the prevailing values of those in power, then ultimately the system will change - and the battle over the human mind is largely carried out through the processes of communication. Recently, of course, the electronic networks have further extended the modes of human communication. Powers and counterpowers operate in a new technological framework, in which vertical mass communication has been joined by a new form of horizontal, 'mass self communication'.

Evolving Communication Theory

Dresden
It always surprises me that even brand-new convention centres are so poorly set up for the obvious, basic needs: power supply for delegates' laptops. Luckily I've been able to burrow into the underbelly of the conference hall floor, and found a socket - so the last couple sessions won't go unblogged.

This next session deals with the question of the network society and the theories surrounding it - still a somewhat underresearched area deserving further attention. 'Network research' is likened here to 'lunch' - a broad, perhaps overly broad area which needs to be better and more narrowly defined in order to be effectively studied. Network theory and network society theory need to be further and more effectively interconnected. Jan van Dijk starts off by outlining the claims of network theory and analysis about contemporary society: there is the observation that we are moving towards a network society (where according to Castells networks are already the basic units of society - and van Dijk suggests that perhaps individuals still remain the basic units but are increasingly linked by networks). So, in a network society the social relations are gaining influence as compared to the social units they are linking. Despite their articulation all social relations remain inextricably bound up with units.

From Gatewatching to Produsage

Well, it's always nice if things have good timing. The other day I found two letters from my publisher Peter Lang in the mail: one, from the Switzerland office, was a royalty cheque for Gatewatching: Collaborative Online News Production - we've sold over a quarter of the first print run already, even though reviews are only just starting to appear. I was tempted to have it framed - but then, it is an actual cheque... The other was a letter from the New York office, with the contract for the next book, which currently has the working title Blogs, Wikipedia, Second Life and Beyond: From Production to Produsage. Due in mid-2007, it continues my work on Produsers and Produsage, and provides a guide to the landscape of produsage across a wide variety of domains.

Blogs, Wikipedia, Second Life and Beyond: From Production to Produsage - Chapter Outline

Externalised 2We the users turned creators and distributors of content are TIME's Person of the Year 2006, and AdAge's advertising agency of the year. We form a new Generation C. We have MySpace, YouTube, and OurMedia; we run social software, and drive the development of Web 2.0. But beyond the hype, what's really going on?

Blogs, Wikipedia, Second Life and Beyond: From Production to Produsage

Externalised 2We the users turned creators and distributors of content are TIME's Person of the Year 2006, and AdAge's advertising agency of the year. We form a new Generation C. We have MySpace, YouTube, and OurMedia; we run social software, and drive the development of Web 2.0. But beyond the hype, what's really going on?

Towards an Intellectual Property Framework for Produsage

As I've mentioned previously, today I took part in an online event to mark World Intellectual Property Day, held within the Second Life space. Very interesting event, with only a small number of technical issues. I did make a recording of it, but I think there was also an official recording which I imagine will be available in due course... Anyway, here's (roughly) what I said:

Marking World IP Day in Second Life

Next Wednesday is World Intellectual Property Day - and I'm going to be part of an event which takes place within the virtual world of Second Life. This is my first venture into Second Life, and it should be an exciting event. We'll be meeting at Pooley Stage, Pooley (251, 16, 55), at 2 p.m. Australian Eastern Standard Time on Wednesday 26 April (which equates to 9 p.m. Server Time on Tuesday 25 April).

21st Century Creativity in a Copyright World: How Can the Potential Be Realised?

You are invited to join the QUT Law Faculty's Intellectual Property: Knowledge, Culture, and Economy Program, in conjunction with the ARC Centre of Excellence for Creative Industries and Innovation, for a free seminar on World Intellectual Property day at 2pm on Wednesday 26 April 2006. The rapid pace of technological change that we are experiencing requires us to always be aware of the balances inherent in copyright law; we must attempt to provide adequate protection to copyright owners, while at the same time allow for a rich culture of experimentation and innovation. Particularly, we must be careful not to close off new avenues for expression and creativity before they have a chance to develop. Join us for a discussion of the current context, covering fair use/fair dealing, blogs, mash-ups, parody, and much more.

edgeX - Mapping the Missing Grassroots

edgeX is a research project funded by the Australian Research Council under the ARC Linkage programme. It was developed by Liz Ferrier (UQ Ipswich) and myself; the other chief investigators in the team are Jo Tacchi (QUT), Dave Rooney and Phil Graham (UQ Ipswich), and our postdoctoral research Sal Humphreys. Our industry partner for the project is the Ipswich City Council. The official ARC title for this research project is "Mapping the Missing Grassroots: Ethnographic Action Study of Local Grassroots Broadband Content (Co-) Creation and Consumption", and the project officially commenced at the start of 2006.

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