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Produsers and Produsage

Playing on the Edge: Facilitating the Emergence of a Local Digital Grassroots (AoIR 2007)

AoIR 2007

Playing on the Edge:
Facilitating the Emergence of a Local Digital Grassroots

Axel Bruns and Sal Humphreys

  • 20 October 2007 - AoIR 2007 conference, Vancouver, Canada

This paper by Axel Bruns and Sal Humphreys for the Association of Internet Researchers conference in Vancouver, 17-20 Oct. 2007,describes the first phase of the Emergent Digital Grassroots eXpo (edgeX) project - a research and application project centred on mapping grassroots and amateur content creation, community engagement with new media, and strengthening local identity. Developed in conjunction with the City Council of Ipswich, a city of some 150,000 residents in regional Queensland, the edgeX project provides a site for local residents to upload creative content, to participate in competitions, to comment on each other's work, and to develop new skills. Research goals associated with edgeX arise from a broader project of mapping the creative industries and their role in the knowledge economy, and a growing understanding of the significant part user-led content creation plays in these processes, especially including the role of amateur creatives.

Beyond Difference: Reconfiguring Education for the User-Led Age - ICE3 conference, Loch Lomond, Scotland

ICE3 conference

Beyond Difference: Reconfiguring Education for the User-Led Age

If produsage is an increasingly significant element of intellectual, economic, legal and political processes within society, then educational institutions must pay more attention to developing produser capabilities in their graduates - focussing on learners' collaborative, creative, critical, and communicative capabilities (or C4C, for short). Indeed, they must lead by example and base more of their teaching and learning frameworks on produsage models. Social constructivist approaches to education already call for a greater role for learners in the educational process, but even pedagogies based on this framework often still retain a strong role for the teacher, and standard tertiary education practices continue to allow for innovation only within the confines of otherwise persistent and immutable institutional structures.

Produsage: Towards a Broader Framework for User-Led Content Creation - Creativity & Cognition Conference, Washington, DC

Creativity & Cognition conference

Produsage: Towards a Broader Framework for User-Led Content Creation

This paper outlines the concept of produsage as a model of describing today's emerging user-led content creation environments. Produsage overcomes some of the systemic problems associated with translating industrial-age ideas of content production into an informational-age, social software, Web 2.0 environment. Instead, it offers new ways of understanding the collaborative content creation and development practices found in contemporary informational environments.

The Future Is User-Led: The Path towards Widespread Produsage - PerthDAC 2007

PerthDAC conference

The Future Is User-Led: The Path towards Widespread Produsage

In the emerging social software, 'Web2.0' environment, the production of ideas takes place in a collaborative, participatory mode which breaks down the boundaries between producers and consumers and instead enables all participants to be users as much as producers of information and knowledge, or what can be described as produsers. These produsers engage not in a traditional form of content production, but are instead involved in produsage - the collaborative and continuous building and extending of existing content in pursuit of further improvement. This paper examines the overall characteristics of produsers and produsage, and identifies key questions for the produsage model.

Social Interaction in Mobile Media and Board Games

Perth.
The second session on this last day of PerthDAC starts with a paper by Larissa Hjorth, who examines camera phone practices in Seoul and Melbourne (the paper is presented by Christy Dena, though). Mobile media is positioned here as a prosumer machine through which we experience media and art in everyday life; mobile phones have become an integral part of everyday life- no longer a symbol of business or a class status symbol, they are now part of almost all social practices, and their uses have grown well beyond voice telephony and SMSing. Mobile phones remain connected to locality in a process of mobility and mobilism; they inform and locate co-present communication. Forms of mobile media are ongoing personal ethnographies, and are frequently banal and implicated in the politics of banality, which requires further analysis.

Public/Private Literacies, Interactive Granular Art, and Multi-Subject Experiences

Perth.
The last day of PerthDAC has started now. Jill Walker Rettberg compares the developments around the Web with phenomena around the introduction of the printing press. We're now heading out of the parenthesis of the print age, and this requires the development of new network literacies (enabling users to create, share, and navigate social media) beyond the read and write literacies of the print age. Print and its literacies had introduced a private/public divide where the private self is distinct and separate from what takes place in the mediated public sphere; in the network age, private and public collapse into one another as the self is connected to the network. With the rise of print literacy, reading created a solitary and private relationship between the reader and their book, as Roger Chartier has put it; this is a privatisation of reading, and the library becomes a place from which the world can be seen but where the reader remains invisible. This is a unidirectional relationship, though - as Plato put it, if you ask a written text a question, it will not respond; and similarly, writing is a solipsistic engagement, as Walter Ong has said. But what about blogging, then - is it social or solitary? William Gibson described blogging as boiling water without a lid - a less focussed, dissipating activity -, but is this also true for those who are natives of the blogosphere?

Materiality, Community Space, and Produsage

Perth.
I'm the last presenter in this post-lunch session on the second day of PerthDAC - so I'll blog the first two papers and will try to record mine; the full paper is also available here, and the Powerpoint here. We start, though, with a paper by Kenneth Knoespel and Jichen Zhu which Jichen will present. She posits this paper as a critique of the Cartesian dualism; the overly simplified mind/body split really isn't sufficient any more to discuss materiality and the relationship between natural language, computer code, and the material world. Computer codes are often given a role that transcends the material world - cyberspace is placed as an opportunity for escape from the material world, and this conforms with the Cartesian mind/body dualism. This is visible for example in William Gibson's work, or in The Matrix, but is also at the root of the field of artificial intelligence, Saussurean linguistics, informatics, and other areas. The same is true also often for the aesthetics of computer art, which are rooted in a romantic notion of immateriality where the concept is more important than the physical artefact.

Trying to Remain Faceless on Facebook

So I joined Facebook this week - not because I had a deep and burning desire to do so, but because we've created a youdecide2007 Facebook group as part of the support network for our youdecide2007.org citizen journalism Website for the upcoming Australian federal election. Since joining, I've received a good dozen of friends requests from friends and colleagues; people have left messages on my wall; I've been invited to events - all of which are pretty regular occurrences on the site, I guess. (The same keeps happening with my LinkedIn account, which I haven't even logged on to for months - apologies for those who've sent me messages wanting to make contact on that site.)

The thing is, though - I still feel deeply ambivalent about Facebook. I need to be on there for research reasons, which means I need to create an account for myself, but at the same time, frankly, I'm just not that interested in actively using that account for my own professional and personal networking. I'm already embedded in what I think are pretty good online and offline social networks (online using a variety of other technologies from email to blogs), and I don't feel a particularly strong urge to recreate them in yet another sociotechnical environment. Other friends and colleagues may feel differently about this, and that's fine, of course; at the same time, this may easily lead to a fragmentation rather than strengthening of social ties in my circle of personal relationships, and I assume that's true more broadly, too.

The Gentle Slope, Revisited

A little while ago, I posted a request on this blog asking for graphics artists who would be able to convert my rough sketch of a graphic to illustrate the idea of the soft gentle slope of cultural participation into something a little more attractive. I was delighted to have received a very quick response to this request, and I'm very happy to post the updated image here. Update: in light of Jeremy's comment, I've also changed the term from 'soft' to 'gentle slope'. Thanks for that, Jeremy.

Redesigning Education for the User-Led Age

Heh. At least it seems like the Higher Education section of The Australian has managed to quarantine itself from the melt-down that's occurred amongst its political journalists. There's a nice piece there today about our efforts at QUT to develop the C4C framework of collaborative capacities required of graduates in the developing produsage environment - an article which was sparked by our paper at Mobile Media 2007 (and a similar paper I presented at ICE 3 earlier this year). Campus Review also reported on this recently, following a Sydney University press release. Neither note Trendwatching as the originators of the 'Generation C' meme, though, which is unfortunate...

In the meantime, and especially after reading Henry Jenkins's Convergence Culture, I'm beginning to think that we may have to expand our C4C of creative, collaborative, critical, and communicative capacities to a C5C, though, which would add a further combinatory capacity. In addition to what we've said in our papers so far, this fifth capacity could be described as follows:

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