Together with some of my colleagues from the QUT Digital Media Research Centre, I’ve just released a new, detailed analysis of the structure of the Australian Twittersphere. Covering some 3.72 million Australian Twitter accounts, the 167 million follower/followee connections between them, and the 118 million tweets posted by these accounts during the first quarter of 2017, the new article with Brenda Moon, Felix Münch, and Troy Sadkowsky, published in December 2017 in the open-access journal Social Media + Society, maps the structure of the best-connected core of the Australian Twittersphere network:

The Australian Twittersphere in 2016: Mapping the Follower/Followee Network

Twitter is now a key platform for public communication between a diverse range of participants, but the overall shape of the communication network it provides remains largely unknown. This article provides a detailed overview of the network structure of the Australian Twittersphere and identifies the thematic drivers of the key clusters within the network. We identify some 3.72 million Australian Twitter accounts and map the follower/followee connections between the 255,000 most connected accounts; we utilize community detection algorithms to identify the major clusters within this network and examine their account populations to identify their constitutive themes; we examine account creation dates and reconstruct a timeline for the Twitter adoption process among different communities; and we examine lifetime and recent tweeting patterns to determine the historically and currently most active clusters in the network. In combination, this offers the first rigorous and comprehensive study of the network structure of an entire national Twittersphere.

I published a preview of some of the study’s key findings in The Conversation in May 2017. Meanwhile, my paper at the Future of Journalism conference in Cardiff in September 2017 built on this new Twittersphere map to test for the existence of echo chambers and filter bubbles in Australian Twitter – and found little evidence to support the thesis:

We’re already deep into February 2017, but I thought I’d finally put together an overview of what I’ve been up to during the past year, at least as far as research outputs are concerned. It’s been a busy year by any measure, with a number of key projects coming to completion; research publications from some of these are still in production, but here’s what’s already come out.

I’m delighted to share a couple of new publications written with my esteemed colleagues in the QUT Digital Media Research Centre – and as if we weren’t working on enough research projects already, this year is about to get an awful lot busier soon, too. First, though, to the latest articles:

Axel Bruns, Brenda Moon, Avijit Paul, and Felix Münch. “Towards a Typology of Hashtag Publics: A Large-Scale Comparative Study of User Engagement across Trending Topics.” Communication Research and Practice 2.1 (2016): 20-46.

This article, in a great special issue of Communication Research and Practice on digital media research methods that was edited by my former PhD student Jonathon Hutchinson, updates my previous work with Stefan Stieglitz that explored some key metrics for a broad range of hashtag datasets and identified some possible types of hashtags using those metrics. In this new work, we find that the patterns we documented then still hold today, and add some further pointers towards other types of hashtags. We’re particularly thankful to our colleagues Jan Schmidt, Fabio Giglietto, Steven McDermott, Till Keyling, Xi Cui, Steffen Lemke, Isabella Peters, Athanasios Mazarakis, Yu-Chung Cheng, and Pailin Chen, who contributed some of their own datasets to our analysis.

Folker Hanusch and Axel Bruns. “Journalistic Branding on Twitter: A Representative Study of Australian Journalists’ Profile Descriptions.” Digital Journalism (2016).

It looks like 2016 is destined to start with a bang rather than a whimper: I’m delighted to announce that a major collection I’ve edited with my colleagues Gunn Enli, Eli Skogerbø, Anders Olof Larsson, and Christian Christensen in Oslo and Stockholm has now been published. The Routledge Companion to Social Media and Politics is a 37-chapter, 560-page collection of current research on the uses of social media in political activism and electoral campaigning.

From Anonymous to the Scottish Independence Referendum, from oppositional politics in Azerbaijan to elections in Kenya, the Companion covers a broad range of social media uses and impacts. It combines this with a number of keystone chapters that review and update existing political communication theory for a social media context. My sincere thanks to our many contributors, my co-editors, and especially our hard-working editorial coordinator Nicki Hall for making this publication happen – hope you enjoy it!

Over the past three years, my colleagues and I at Queensland University of Technology have partnered with Queensland Fire and Emergency Services (QFES) and the Eidos Institute to undertake an Australian Research Council Linkage project to analyse and evaluate how social media are used by emergency management authorities, media organisations and citizens during recent natural disasters events.

During this time we have worked closely with officers from several Australian emergency management organisations to better understand from their practical experience how social media are used in emergency communications, and to find out those areas that are working well as well as those where improvements can be made. As a result of our research and industry discussions, it became apparent that there is a need for a national policy framework that addresses the use of social media in crisis communication, particularly to support the development of effective social media communication strategies and the positioning, resourcing, and training of social media units and/or staff in emergency management agencies and local governments. The Social Media Policy Report Support Frameworks for the Use of Social Media by Emergency Management Organisations has been developed to address this need, and it was launched at Old Government House, Brisbane, by Teresa Gambaro MP on Friday 13 November 2015.

One more post before I head home from the AoIR 2015 conference in Phoenix: during the conference, I also received my author’s copy of Hashtag Publics, an excellent new collection edited by Nathan Rambukkana. In this collection, Jean Burgess and I published an updated version of our paper from the ECPR conference in Reykjavík, which conceptualises (some) hashtag communities as ad hoc publics – and Theresa Sauter and I also have a chapter in the book that explores the #auspol hashtag for Australian politics.

Axel Bruns and Jean Burgess. “Twitter Hashtags from Ad Hoc to Calculated Publics.” In Hashtag Publics: The Power and Politics of Discursive Networks, ed. Nathan Rambukkana. New York: Peter Lang, 2015. 13-28.

Theresa Sauter and Axel Bruns. “#auspol: The Hashtag as Community, Event, and Material Object for Engaging with Australian Politics.” In Hashtag Publics: The Power and Politics of Discursive Networks, ed. Nathan Rambukkana. New York: Peter Lang, 2015. 47-60.

It’s been some time since I last posted an update on my latest publications – though you may have seen that on the front page of this site, I’ve updated the banner of the most recent books I’ve been featured in, at last. There is quite a lot more work in the pipeline for the immediate future, including a major new collection which I’ve edited with colleagues in Norway and Sweden – more on that soon.

For now, though, you wouldn’t go wrong if you started by checking out the new journal Social Media + Society, which I’m delighted to be involved in as a member of the Editorial Board. We launched issue 1.1 with a collection of brief manifesto pieces that outline why the study of social media and their impacts on society is so important, featuring many leading researchers in this emerging field. And what’s more, the whole journal is open access! For what it’s worth, here’s my contribution:

Axel Bruns. “Making Sense of Society through Social Media.” Social Media + Society 1.1 (2015). DOI: 10.1177/2056305115578679.

Along similar lines, my QUT Digital Media Research Centre colleagues and I have also continued our critical engagement with social media and ‘big data’ research methods and approaches, which has resulted in two new book chapters recently.

I’m currently on the road again, as part of a trip which has already taken me through Hamburg (for a meeting with our research partners at the Hans-Bredow-Institut) and Göttingen (for the inaugural workshop of our new ATN-DAAD-funded research collaboration with colleagues at the Göttingen Digital Humanities Centre. The latter will focus especially on developing new methods for analysing and visualising social media networks, building on the considerable work we’ve already done in this area – and at the workshop last week we’ve already made good progress towards a few new ideas for what we can do. With my colleagues Jean Burgess and Darryl Woodford I also participated in a public symposium at the GCDH, and I’ll make the slides and audio from our talk available here soon.

I’ve continued to update my lists of publications and presentations over the past months, but I think it’s time to do another quick round-up of recent work before all the new projects start in earnest.

First off, my colleagues Darryl Woodford, Troy Sadkowsky and I have been making some good progress developing further methodological approaches to Twitter research – focussing this time especially on examining how accounts gain their followers (for some of the outcomes from that research, also see our coverage at Mapping Online Publics):

Axel Bruns, Darryl Woodford, and Troy Sadkowsky. “Towards a Methodology for Examining Twitter Follower Accession.” First Monday 19.4 (2014).

Axel Bruns and Darryl Woodford. “Identifying the Events That Connect Social Media Users: Charting Follower Accession on Twitter.” In SAGE Research Methods Cases. London: Sage, 2013.

More generally, I’ve also been involved in a couple of related publications led by Stefan Stieglitz from the University of Münster (one in English,  one in German) which highlight the contribution which the emerging field of social media analytics will be able to make to the disciplines of business informatics and information systems: