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Twitter and the 2013 Australian Election (PI 2013)

Political Imperatives: Media and the 2013 Election Campaign

Twitter and the 2013 Australian Election

Axel Bruns

  • 27 Sep. 2013 – Political Imperatives: Media and the 2013 Election Campaign, Brisbane

A Final 2012 Publications Round-Up

As we’re hurtling down the last few hours towards 2013, it seems like a good idea to take stock of what was an incredibly busy 2012. Here, then, is a round-up of all (I think) of my publications and presentations for the year, organised into loose thematic categories. In all, and with my various collaborators from the ARC Centre of Excellence for Creative Industries and Innovation and beyond, I seem to have generated some 4 book chapters, 12 journal articles, 22 conference presentations and one major report – and that’s not counting various articles in The Guardian, The Conversation, and other media outlets. There’s also a few more articles still in the pipeline – but given today’s date, I suspect they’ll end up counting towards 2013 rather than 2012…


Social Media Research Methods

One major component of our Mapping Online Publics work for this year has been the further development of our social media research approaches, especially as far as Twitter research is concerned. A number of my publications have dealt with the practical aspects of this work:

Twitter Campaigns in Sweden, Norway, and Denmark

The next ECREA 2012 speakers are Hallvard Moe and Anders Larsson, who compare social media use in the Swedish, Norwegian, and Danish elections. They begin by noting that social media, and specific platforms, are deeply integrated with each other and with the wider mediasphere, and that this raises questions over the genres of use for each of these platforms, and the key actors which emerge in each case.

Candidates' Social Media Profiles in the 2011 Local Elections in Norway

The next speaker in our ECREA 2012 panel is Eli Skogerbø, whose focus is on the use of social media in last year's local election campaign in Norway. Eli begins by pointing to Prime Minister Jens Stoltenberg's personal Facebook page, which shares a substantial amount also of his private activities; such uses of social media by politicians have become relatively well-established by now.

Twitter in the French Presidential Elections

The next paper at ECREA 2012 is presented by Jean-Marc Francony, who shifts our attention to the French presidential election and begins by noting the difficult process of shuttling between data analysis and theory-development in the context of political uses of social media. His approach is to consider the election as a media event, and the research builds on some 2 million tweets from the socialist primaries and the French presidential election. Specific live media events during this time were also investigated.


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