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The third speakers in this ECREA PolCom 2023 conference session are Miriam Milzner and Vivien Benert, presenting a content-based classification of German alternative news media. Recent definitions of such alternative media have moved away from a focus on these media as supporting subaltern counterpublics, and towards a focus on the emergence of right-wing online media as self-proclaimed alternatives to the mainstream.

Up next in this ECREA PolCom 2023 conference panel is Eva Mayerhöffer, on digital counterpublics in Sweden and Denmark. Her project defined and identified a category of alternative news media: quasi-journalistic hybrid organisations that can foster the inward as well as outward orientation of digital counterpublics. The dissemination of this content can be liberating for one’s personal information flows, but can also disseminate potentially detrimental information.

The first panel session at the ECREA PolCom 2023 conference that I’m attending starts with a presentation by Curd Knüpfer, on elite radicalisation.

I’m on the road again, and in Berlin for the two-day ECREA PolCom 2023 conference. We begin with a keynote by Lance Bennett, building on his recent book Communicating the Future. His opening question is how the major political ideas that affect everyone’s lives navigate the noise of everyday communication: how do they become dominant, and can we build a conceptual model to explain this? Are those ideas that become dominant actually good ideas, and if not, how can this be changed through better communication? Underlying this is also the question of power, of course.

Current dominant ideas in the world are continuous economic growth and neoliberal globalisation, for instance; these made it difficult to control economies, also because of the minimisation of government regulation, and this has had severely damaging impacts on our planet. What better ideas are out there, and how can they gain a greater audience?

Continuing with the round-up of recent activity I began in my last few posts (covering new articles, new conference presentations, new research videos, and my lecture series on Gatewatching and News Curation), here’s an update on a few other writings and presentations for a more general audience.

Facebook News Ban Redux

Perhaps most timely of these, paradoxically, is the oldest: in October 2022 I was interviewed by Canadian legal scholar Michael Geist on his long-running Law Bytes podcast, about Canada’s proposed C-18 bill that is modelled closely on Australia’s controversial News Media Bargaining Code. In Australia, the NMBC resulted in Facebook blocking Australian users from accessing or posting any news on its platform for over a week, before a compromise that strongly favoured Facebook was found – and as I write this, the same is happening in Canada. I spoke to Michael about Australia’s long and tortured path towards and through the news ban, and shared our findings on what happened on Facebook during the Australian news ban (in short: live continued as usual, proving Facebook’s point that news matters a lot less to the platform than policy-makers might have thought):

Social Media Campaigning on the Voice Referendum

In other current events, my QUT Digital Media Research Centre colleagues and I have also begun to track the social media campaigns surrounding Australia’s referendum on an Indigenous Voice to Parliament, which will be held in the final quarter of 2023. We’re still at an early stage of the campaign, of course, but already the PoliDashboard project (which our colleagues at the Social Media Lab at Toronto Metropolitan University have kindly extended to cover Australia) is picking up on the intensified advertising on Facebook and Instagram, and so is our Australian Ad Observatory operated by the Centre for Automated Decision-Making and Society (ADM+S). Together with my colleague Dan Angus, I published an overview of our observations to date in The Guardian recently; subsequently, I also appeared on the Centre for Responsible Technology’s Burning Platforms podcast:

Now that the ICA 2023 and IAMCR 2023 conferences are over and I’m back in Brisbane with a little time before the next round of conferences (ECREA PolCom in Berlin in August, Future of Journalism in Cardiff in September, and AoIR in Philadelphia in October), I’m finally finding some time to update this blog with some new publications as well – in addition to the various conference presentations and papers I already shared in previous posts.

First, I’m really pleased to have published a conceptual article in a special issue of the Communication Theory journal that was edited by Mike Schäfer and Mark Eisenegger. Here, I’m returning to my long-standing interest in dragging public sphere theory kicking and screaming into the digital age, by outlining a number of the fundamental building blocks of the network of publics that has become our everyday reality, and identifying some of the empirical approaches we may use to study those building blocks and their interrelationships in situ. Written in late 2022, many of the examples I use to illustrate these approaches are still drawn from waning social media platforms like Twitter and Facebook, so one of the next challenges for our field will need to be to translate these approaches to new and emerging online platforms – and that will certainly also be an important aspect of my work over the coming years.

Axel Bruns. “From ‘the’ Public Sphere to a Network of Publics: Towards an Empirically Founded Model of Contemporary Public Communication Spaces.” Communication Theory, June 2023. DOI: 10.1093/ct/qtad007.

And we end this very diverse and, given the weather, frankly very draining IAMCR 2023 with a closing keynote by Annika Egan Sjölander. She begins by reminding us of the theme of this conference, ‘Inhabiting the Planet’: how does media and communication scholarship contribute to this aim, especially in what we, and future generations of scholars, do next? How do we work towards the common good?

Annika is a scholar from Sweden, but also works in the Global South; she is based in a marginal region, in the Arctic Circle, and on Sápmi land, in a region which climate change is already transforming – all this provides context and positionality to her talk. The focus of her work is on the role that communication has in transforming our societies to become more sustainable. But ‘communication’ itself is an empty signifier: it has multiple unfixed meanings, just like ‘justice’ or ‘democracy’ and, indeed, ‘sustainability’.

And the final speaker in this IAMCR 2023 session is Liang Lan, whose focus is on the use of moral language in climate change debate on Twitter. Such debates have long been politicised and polarised in countries like the US; the present study is interested in the different roles that participants in these debates in Twitter may assume.

The next speaker in this IAMCR 2023 session is Marko M. Skoric, whose interest is in incidental exposure to political information on social media. The present study is especially interested in exposure to people of different religions, from the perspective of Pakistani users. Such exposure is also critical to the avoidance of ‘echo chambers’, of course – but the context of such exposure also matters, of course: for instance with respect to the (in)civility of the content that is encountered.

The next speaker in this IAMCR 2023 session is Justin Martin, whose interest is in news junkies – or people with a ‘need for orientation’ (NFO), which has traditionally been measured in a simplistic, US-centric way as interest in and uncertainty about the choices in US presidential elections. The present study replaces this with a new NFO scale that better explores news junkies’ intrinsic need for orientation (INFO).